In an effort to attract the young and godless among Brooklyn’s trendiest neighborhoods, the Roman Catholic Diocese of Brooklyn has launched a new ad campaign calling Jesus the “original hipster.”
What makes Jesus so hip? Well, for one thing, he was a carpenter, and craftsmanship is big in Brooklyn right now. And, Jesus once turned water into wine, which is very do-it-yourself and kind of locavore-ish, if you think about it. Also: A bearded long-hair. And, per this ad, a Converse-wearer.
Jesus does not need to be "hip" or "relevant" to popular culture. That is why Thomas a Kempis' book is called The Imitation of Christ, and not The Marketing of Christ. We look for Christ in ourselves, not vice versa.
Hipsters pride themselves on "discovering" the latest trend, music, brunch spot, etc. before it becomes "mainstream." Fine, then I will say this . . . Jesus Christ is a hipster because He died for your sins before you were born.