This is . . . so wrong.
Welcome to Chick Beer, a “premium light beer” showing up in convenience stores and specialty beer shops . . . In its press materials, the company says Chick Beer is “a new beer created by a woman, exclusively for women” who are “fun loving, smart and independent.”
A "light" beer? Okay, Hefeweizen is a "light" beer, in my book.
“Why wasn’t there a beer that shouted out to me? I’m a woman who enjoys drinking beer,” Lewis said in a statement. “I’m a wife, daughter, sister and mother of five daughters. Why wasn’t there a beer that celebrates, or even acknowledges my, well, ‘chickness’?”
Because I do not want my beer - much less any food - to acknowledge my "chickness." Hell, I do not even acknowledge my "chickness." I want my beer to taste good.
Presently on tap in my home bar is Snow Day, a dark Blegium ale. Very good. So good . . . I think I'll go get some now . . .
Does anyone else find this silly?! If not patronizing.