A sign that the end times are near . . . Chick Beer

This is . . . so wrong.

Welcome to Chick Beer, a “premium light beer” showing up in convenience stores and specialty beer shops . . . In its press materials, the company says Chick Beer is “a new beer created by a woman, exclusively for women” who are “fun loving, smart and independent.”

A "light" beer?  Okay, Hefeweizen is a "light" beer, in my book.

“Why wasn’t there a beer that shouted out to me? I’m a woman who enjoys drinking beer,” Lewis said in a statement. “I’m a wife, daughter, sister and mother of five daughters. Why wasn’t there a beer that celebrates, or even acknowledges my, well, ‘chickness’?”

Because I do not want my beer - much less any food - to acknowledge my "chickness."  Hell, I do not even acknowledge my "chickness."  I want my beer to taste good.

Presently on tap in my home bar is Snow Day, a dark Blegium ale.  Very good.  So good . . . I think I'll go get some now . . .

Does anyone else find this silly?!  If not patronizing.