A folk artist expanding his home business built around the words "eat more kale" says he's ready to fight root-to-feather to protect his phrase from what he sees as an assault by Chick-fil-A, which holds the trademark to the phrase "eat mor chikin."
Bo Muller-Moore uses a hand silkscreen machine to apply his phrase, which he calls an expression of the benefits of local agriculture, on T- and sweat shirts. But his effort to protect his business from copycats drew the attention of Chick-fil-A, the Atlanta-based fast-food chain that uses ads with images of cows that can't spell displaying their own phrase on message boards.
To begin . . . at least Mr. Muller-Moore spells "more" correctly.
And the target audience for Chik-Fil-A - fast food chicken - is unlikely to be the type of people n the hunt for organic kale. And vice versa.
What this does serve to do, however, is generate bad publicity for Chik-Fil-A, a corporation that claims to base its business model on Christian teaching. Teaching that, as a Catholic, I did not think could not also promote common sense. If a local farmer in Vermont and his message to the world that we would all be better off eating more dark, leafy greens is a threat to Chik-Fil-A's marketing, then while Chik-Fil-A may have faith in God, it doesn't seem to have it in its brand.