A folk artist expanding his home business built around the words "eat more kale" says he's ready to fight root-to-feather to protect his phrase from what he sees as an assault by Chick-fil-A, which holds the trademark to the phrase "eat mor chikin."
Bo Muller-Moore uses a hand silkscreen machine to apply his phrase, which he calls an expression of the benefits of local agriculture, on T- and sweat shirts. But his effort to protect his business from copycats drew the attention of Chick-fil-A, the Atlanta-based fast-food chain that uses ads with images of cows that can't spell displaying their own phrase on message boards.
To begin . . . at least Mr. Muller-Moore spells "more" correctly.
And the target audience for Chik-Fil-A - fast food chicken - is unlikely to be the type of people n the hunt for organic kale. And vice versa.
What this does serve to do, however, is generate bad publicity for Chik-Fil-A, a corporation that claims to base its business model on Christian teaching. Teaching that, as a Catholic, I did not think could not also promote common sense. If a local farmer in Vermont and his message to the world that we would all be better off eating more dark, leafy greens is a threat to Chik-Fil-A's marketing, then while Chik-Fil-A may have faith in God, it doesn't seem to have it in its brand.
2 comments:
There is a common saying in the south that pre-dates Chick-Fil-A's saying. It is "eat more possom". It's not like Chick-Fil-A invented the words "eat more". Chick -Fil-A does not have a case here I think. Just corporate lawyers trying to protect what they view as their trademark. Sounds like Bo will not back down and he'll sell tons more shirts.
It also occurs to me, Anonymous, that I have seen t-shirts for sale in Chattanooga from Moon Pies, with the slogan, "Eat Mo' Pie!" I suspect that Chik-Fil-A knows better than to take on as respected a Southern institution such as Moon Pies.
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