So he left it to the marketing people who made him a star in the first place. The making of a new image began not with Woods reaching out to fans at the par-3, but with an ill-advised, ill-timed Nike commercial.
It invokes the voice of his late father who wants to know if his son had learned his lesson. Woods, wearing a Swoosh on his cap and on his vest, also wears a soulful look—as if he had just been taken to the woodshed.
"I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything?" Dad asks.
There's no answer, but it could have been: "Yes, sir. I learned to be more careful when I send text messages."
I just lost any remaining respect I had for Tiger Woods. And Nike sneakers are too narrow for my feet anyway.
Have they signed Tiki Barber for their next slew of ads?