The 30-second spot shows two men excitedly watching the game, before their hands brush as they both reach into a bowl of chips. Suddenly, the two begin making out, much to the shock of a guy sitting close by.
See, here is the difference which does not seem to be appreciated by the gay community. A commercial for a straight dating service shows happy couples holding hands, giving hugs, discrete pecks . . . and that's it. Gays bemoan the fact that they are not "accepted" but when they constantly go for the shock value, why would anyone take them seriously? All it serves to do is to reinforce the image of gay men as a bunch of oversexed guys who are unable to control their sexual urges and consequently cannot engage in appropriate public behavior.
It's not selling out, ladies, it's knowing your audience.