That's why, in recent years, as the American population has become generally more overweight, brands from the luxury names to the mass retail chains have scaled down the size labels on their clothing.
"You may actually be a size 14 and, according to whatever particular store you're in, you come out a size 10," said Natalie Nixon, associate professor of fashion industry management at Philadelphia University. "It's definitely to make the consumer feel good."
I can remember the advice given in the book, Jane Brody's Nutrition Book, written by Jane Brody, a noted nutritionist.
But few people need measurements to tell them they're overweight. Instead, remove all your clothes and take a long, hard look at yourself in a full-length mirror.
That book was published in 1981. Since then we have seen new measurements, like the BMI, take center stage for people to know if they are fat, or not. Now clothing sizes are no longer reliable. I say, it's time to look in the mirror.
2 comments:
Heck, at Chicos I wear a size 3 !!
(in real life I am an 18)
I got a charge out of that ad. It was obviously done before zip codes were around given the "New York, 17" -- the 17 being part of a scheme which predated zip codes for large cities.
Now if a catalogue hinted that your child was "chubby" they'd probably sue the catalogue manufacturer because it fell into the hands of someone's darling and she got her self-esteem hammered!
Post a Comment