Fleggaard is a Danish supermarket that has launched a new ad campaign for its online stores with the slogan "Lige over grænsen", meaning "just over the border", because its marketing area lies on the Danish/German border.
This is being hailed as the greatest ad campaign for 2008 - and it starts with a television commercial showing a man in his office surrounded by beautiful women cleaning it. He directs the viewer to the online commercial since, as he warns, it is not suitable for television.
Both Forbes and Wired magazines have raved about the online ad. Others have a less than stellar opinion. I lived for a couple of years in Switzerland and became quite immune to nudity in advertising - actually, the real extent of nudity in European advertising and television programming is bum shots and topless women.
So, here is the oneline commercial. I have to admit, I watched it and laughed my tuckus off. However, I may never listen to Ride of the Valkyries quite the same ever again.
Warning: Boobs! Lots and lots of boobs! Nekkid boobs! (I think that should suffice as adequate warning for one clergyman - who shall go unnamed and will remain anonymous in Utah - who commented that I should include such warnings after he clicked through on one of my posts and encountered a new fashion trend in hoodies).
This posting is my New Year's Eve present to certain men . . . you know who you are . . . yes, you're welcome . . . thank you for being unabashed manly men.