Now that Starbucks Corp. has disclosed the 600 locations it wants to shutter, a phenomenon is taking hold: the Save Our Starbucks campaign.
In towns as small as Bloomfield, N.M., and metropolises as large as New York, customers and city officials are starting to write letters, place phone calls, circulate petitions and otherwise plead with the coffee giant to change its mind.
"Now that it's going away, we're devastated," said Kate Walker, a facilities manager for SunGard Financial Systems, a software company, who recently learned of a store closing in New York City.
Okay, so if the demand is that high in a certain location, why wouldn't some enterpreneuring spirit open an independent coffee shop and start out by saying, "I will honor any part of unused Starbucks cards," and start pouring coffee? Or is it because the demand is not really that high in those areas and it is just a correction after over-extending resources in expansion?
I mean, ya gotta think about whether you've gone too far when your ubiquity is lampooned in a Shrek movie . . .